The 4 Types of Content Will Boost Your Traffic

岸边露伴
岸边露伴

发布于2019-01-09 18:16来源:原创 0 评论 1 点赞

How can you create content with the most efficiency and ease?

      如何在最有效率且最轻松的状态下进行创作呢?


Are you challenging yourself to come up with new ideas and new ways of imparting information about your business? Are you experimenting with the different forms of content that your customers may like to read?

      你还在强迫自己想出推广生意的新办法新途径吗?你还在实验一些客户可能乐于阅读的不同形式内容吗?


We’d love to help you get there.

      我们愿意帮助你达成上述目标。


The 2015 edition of the annual B2C Content Marketing Benchmarks, Budgets and Trends—North America report put together by the Content Marketing Institute and MarketingProfs found that while 69% of marketers are creating more content than they were a year ago, only 27% have a strategy that is documented.

      由内容营销协会汇总的《2015年年度B2C内容营销基准、预算和趋势 - 北美报告》指出,69%的从业者比一年以前有更多产出的同时,只有27%从业者拥有既定的战略。


That said, content is booming with 65% of respondents saying they’re better converting visitors on their websites and 62% saying they’re creating more engaging and higher-quality content.

      这说明了内容创作的蓬勃发展,有65%的受访者表示其网站相比以前能吸引更多访问,62%的受访者则表示现在能创造更具吸引力和更高质量的内容。


Here at Buffer, we’ve frequently talked about creating quality headlines, working with images, and exploring different social media channels.

      如今在“巴菲”,我们经常会谈到如何创造优质的头条,处理各种图像,发现不同的社交媒体渠道。


Today, let’s talk about your blog. Specifically, what to post on it.

      今天就让我们聊聊你的博客,重点是你展示在博客上的内容。


What Kind of Content Works Best and Why?

      哪种内容的效果最好呢?这是为什么?


In a fantastic post on Distilled, author Hannah Smith talks about the importance of creating content that is goal-driven—that is, what you create should be driven by what you want to achieve.

      在“蒸馏”上的一篇精彩帖子中,作家汉娜.史密斯谈到内容创作的重要之处在于目标驱动——即是说,你创作什么内容应该由你想达成什么目标来决定。


She explains that in order to succeed, most websites will need four key types of content:

       她解释了大多数网站想成功所需要的四种内容:


  1. Content to entertain

1.娱乐

Most content marketing efforts focus on education and helpfulness, and while this is a great track to take, as I’ll discuss below, it can also be a missed opportunity to interact with readers and connect to them on a very basic human-to-human level.

      大多数内容市场的努力专注于教育和提供帮助,尽管这是一个很好的选择,下文也将对此讨论,但这同时可能错失了和读者互动以及在一个非常基本的人与人的层面上与读者产生联结的机会。


Content that entertains is often funny, frequently highly shareable, and often is able to quickly transform a “company” into a “group of people just like me.”

      娱乐性的内容通常很有趣,广为传播,并且常常能很快地在读者心中把"一家公司"的形象转变为"一群跟我相像的人"。


This aspect of just like me can be crucial in building trust and separating the true fans from the random visitors. As Hannah explains:

      这种“和我一样”的因素在建造信任并使真正的粉丝区别于随机访客方面是至关重要的。


Content which has been created to entertain might not be directly related to your products/services, however in order to do its job, it does need to appeal to your target audience.

      娱乐性的内容不一定要直接和你的产品或服务相关,但在功能上,它需要能够吸引你的目标受众。


2. Content to educate

2.教育

Content that’s created specifically to educate achieves the same goals as content to entertain, but is often a next step in showing readers and potential users why your website or product is worth sticking around for. While content to entertain appeals to a reader’s emotions, content to educate appeals to their rationality.

      针对教育的内容能达到和娱乐内容相同的目标,但它通常是向读者和潜在用户展示出为什么你的网站和产品值得长久接触的进阶一步。娱乐性内容呼吁读者的情感,教育性内容则呼吁读者的理性。


Content to educate is what we go for here at Buffer with posts such as the one that you’re reading. Again, shareability is key with content that’s meant to educate.

      我们在“巴菲”主要生产的就是教育性内容,如读者们正在读的这一篇。需再次强调的是,教育性内容的分享度也十分关键。


3. Content to inspire

3.启发性内容

In inspiration contagious? It can be when done right, when something you publish resonates with so many people so quickly that they can’t help but pass it on.

      灵感具有传染性吗?答案是肯定的,如果在你操作得当——你发布的作品引起了许多人的共鸣并让他们控制不住地转发时。


Inspiration doesn’t necessarily have to be quotes on a picture.

      启发性的内容不一定要图片上的引用。


In fact, the best kind of inspiration often comes in the form of case studies, customer testimonials and stories of failures and challenges that successful people have faced along the way.

      事实上,最棒的灵感通常来自于案例研究、客户推荐、失败经验和已成功人士在这条路上所遭遇过的挑战。


4. Content to convert

4.转换内容

Content created for the purpose of conversion is typically meant to nudge a reader in the direction of some sort of action, for instance, signing up for a newsletter, taking a free e-course, or buying a product.

      转换性内容通常是用来推动读者朝某一特定行为转变,例如,订阅时事通讯、参加免费网络课程或是购买产品。




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